- Are you a smart driver yet?
- Introducing "designer networks"
- Creative Direct Marketing: The Matterbox
- Job sites for the elite
- Go green: The ongoing eco trend
Tired of waiting in city traffic? Fed up with never finding a parking spot? Has the rise in petrol made you re-evaluate the car you are driving? Looks like the answer has arrived in Australia.
Introducing Smartdrivers.com.au, a company dedicated to making city driving easier through its savvy car sharing service. The concept could not be more convenient. If you need a car to get you to an appointment, one for the night or the weekend all you need to do is simply reserve online, walk a block and drive away. It’s that easy! With various locations throughout the metropolitan areas of Sydney, Melbourne and Brisbane, you can drive when you need to and where you need to within a matter of minutes and without the hassle of finding a parking space. With support from the Government, on street parking is guaranteed and the best feature of this service is the cost includes fuel, comprehensive insurance, and maintenance!
With vehicles starting from $3.30 per hour, this is one membership you should have.
Source: www.smartdrivers.com.au
The social networking trend is set to continue, with a number of new communities entering the online market. Personalized or ‘designer’ networks are now offering us a greater variety to choose from. We are no longer limited to joining one or the other, nor are myspace or Facebook our only option. These designer networks have been created to directly target a specific user’s agenda. Regardless of age, gender, profession, or reason for online networking; there is a community waiting for you to join. We can now manage our business and career interactions on networks such as Linkedin whilst we keep in touch with friends on Facebook, rub shoulders with celebrities on aSmallWorld and find the one on Match.com.
There is one clear trend. Social and career networking is only going to continue to rise as our lives get busier and we become increasingly time poor.
So, which one will you join? Or will you join them all?
Source: www.fabernovel.com/news/research-paper-social-network-websites
Cut through the clutter. Talk to your customer. Be remembered. This is the idea behind the Matterbox. Unlike traditional forms of direct mail, The Matterbox guarantees to make your brand stand out and engage the customer by placing the brand literally ‘in their hands’.
In an ever evolving virtual world, the desire for real things is becoming increasingly popular. This unique concept is based upon building relationships between brands and their customers through the giving of real, physical gifts.
Given our senses are already overwhelmed with mass marketing and advertising material, the Matterbox appears to be the answer to breaking through the competitors message, making a statement and being remembered for it.
Something to play with, read or try and most importantly keep! Who wouldn’t want to receive one in the mail?
Source: www.trendwatching.com
www.matterbox.co.uk
The luxury market has had a loyal following for years, and there is a growing global trend emerging that it set to bring a little luxury to the job market.
Australia’s first premium job site Six Figures is the first of its kind offering an exclusive and trusted employment forum connecting high salary job seekers with genuine six figure jobs offered direct from employers across all industries and professions.
The aim of the service is to provide a premium, luxury online service targeted at attracting a higher quality of suitable applicants and offers advantages for both employer and job seeker. Businesses advertising positions with Six Figures are guaranteed a direct channel to the best six figure talent whilst members receive an exclusive and comprehensive employment service.
A luxury service for FREE! Interested? You should be.
Source: www.springwise.com
"Going green" is fast obtaining a global following. Companies from various industries are rushing to align themselves with a positive environmental image with the outlook to helping consumers make ‘greener’ choices. According to a Sensis survey, 37% of SMEs are working towards reducing their impact on the environment with Australian retailers like Woolworths and Coles opening ‘green stores’ in order to reduce energy consumption.
This trend appears to have sparked the latest craze to hit the US with the development of Green Toys, a business distributing eco-friendly toys made from recycled milk jugs. The idea behind the brand is by using a recyclable source to produce the toys the amount of energy generated is significantly reduced. For instance each pound of recycled milk jugs saves energy equivalent to 3,000 AAA batteries or a month running a laptop. Keeping with their green philosophy, the packaging is also recyclable.
As the trend towards becoming environmentally friendly gains momentum the message is clear: If you haven’t already turned green..... Go Greener!
Source: www.treehugger.com
www.greentoys.com