- The rise and rise of Search Engine Marketing
- New Consumer Trend: Participative Lifestyles
- Hypertasking: The next level in multi-tasking
- Urban Farming: New Food System Awareness
- Latest Statistics - Internet Penetration by World Region
|
|
Search engine marketing is still rising. A recent internet retailer survey has shown that SEM is the medium in which they trust most to increase their sales. 57.4% of all retailers maintain that search engine marketing performed better (or somewhat better) than their other marketing programs. The survey found that search engine marketing drives more than 50% of sales for 30.2% of responding e-retailers. 82.8% of all survey respondents also have no plans to reduce their overall spending on pay-per-click search engine marketing this year. Furthermore, Google is rated by 79% of respondants as the search engine that generates the best results. Followed by 13% for Yahoo, 4% for MSN and 2% for AOL. |
Especially for younger consumers, participation is the new consumption. For these creatives, status comes from finding an appreciative audience (in much the same way as brands operate). No wonder it is becoming increasingly important to hone one's creative skills. Status symbols, make way for status skills! A recent spotting that further illustrates the concept: Nespresso's AAA Campus. What is your participation strategy for 2007?
|
The concept of ‘multitasking' consumers is not new. However, it is now rapidly morphing into something being dubbed as: Hypertasking. Multitasking that is moving beyond the desktop and invading all aspects of daily life. An example of people doing everything at the same time, and still keeping control of their work, home, and life is Starbucks' partnership with T-Mobile. This partnership offers WiFi hotspots in most of its cafes, thereby enabling Hypertasking customers to check their email, look up data, meet up with friends, organize a business meeting; whilst keeping away from the office or home. Progressively, people around the world are Hypertasking which therefore results in people consuming more than one media at any given time. Consequently, people are increasingly integrating their activities and therefore so are marketers. Campbell's in America have cashed in on this phenomenon with ‘Soup at Hand', a sippable, heat and go soup aimed at the busy Hypertasker. This trend is not just limited to America. Australian marketers are also jumping on the proverbial bandwagon, with the introduction of such products as Kellogg's Crunchy Nut Bar, specifically aimed at a breakfast solution for people on the go. |
Whilst consumers worry about the effects of global warming and the consequently higher prices in energy, food system awareness is sprouting seeds of consciousness in consumers' minds.
In response to this, city dwellers are beginning to farm small plots of land around their homes and apartments. This response has prompted a new trend in "Video How To" shows that are becoming more and more frequent on the internet. The growth of "Video How To" shows, illustrates primarily the growing power of mediums such as YouTube as an approach to social problems and crisis.
Helping to inflate this trend are gardening stores aimed at the urban farmer such as American Store "Worms Way" which specializes in everything you need to make your garden grow in urban areas. They offer a wide variety of innovative, high quality and earth-friendly products to satisfy every gardening need—indoors and out.
