Welcome to the second edition of "Newsflash", your complimentary marketing tool.
"Newsflash" is our bi-monthly newsletter and we hope you find it an informative and enjoyable read. Please feel free to email us any feedback or suggestions at info@trendhaus.com.au
In this edition:
Case Study: |
Share in the success of Trendhaus' promotional campaign for MLC Centre food court. |
Intl Beauty Expo: |
Barbara Fischer, Trendhaus' director speaks to beauty industry leaders at the International Beauty Expo 2007. |
Trendspotting: |
Exclusive to Newsflash newsletter subscribers! Trendhaus' insider updates on the latest in marketing trends. |
CASE STUDY: MLC CENTRE FOOD COURT
The MLC Centre, located in Sydney’s Martin Place, approached Trendhaus with the need to communicate its wide range of special offers available at the food court during Happy Hour. Trendhaus developed a promotional campaign focusing on Thursday late night trading hours. The overall campaign objective was to attract more visitors to the food court in the late afternoons and early evenings.
To read the complete MLC Centre food court case study, please click here
INTERNATIONAL BEAUTY EXPO, MELBOURNE
On 28th - 29th of April 2007, Barbara Fischer, Director of Trendhaus, spoke at the International Beauty Expo on the importance of branding and strategy in the beauty industry. The trade-only event was aimed at helping companies achieve the best marketing results for their businesses.
Speaking to an audience of over 200 industry leaders, Barbara explained the significance of strong brand building and consistent strategic planning. The Beauty Expo will come to Sydney in August this year.
Click here for more info: www.internationalbeautyexpo.com.au
TRENDSPOTTING
As always we have kept our fingers on the marketing pulse in order to ensure that you are kept up to date with the hottest trends, straight out of the marketing oven.
In this edition of Trendspotting, we explore the rise and rise of search engine marketing (SEM), latest trends in consumer behaviour (hypertasking & urban farming) and the most recent internet statistics.
For these and more of the most up-to-the-minute trends simply click here